When the fashionistas come to Berlin, one place they almost certainly head for is the Temporary Showroom on Kastanienallee in the trendy district Prenzlauer Berg.
The Showroom prides itself on being a platform for European and international designers and acts as a fashion agency, specialising in exhibiting the works of selected brands to retailers during fashion weeks and special occasions, and also as a customer point of sale.
The Showroom provides floor space for designers over a time period of 2-6 months; hence the ‘Temporary’. Both the Showroom and the designer work together closely to discuss how best to utilise the space to the designer’s needs. “If we like a designer, we want to keep them in our store for as long as possible, of course,” explains Edyta Kopcio from Temporary Showroom. “Also a very important issue is the responses of our customers to each collection.”
“We always look for designers who would fit in our store and its gallery-like atmosphere. Their collections have to be different, avant-garde, interesting and innovative,” she continues. In the past the Showroom has participated in New York Fashion Week and has housed collections from ADD, Pudel, Odeur and Lapàporter. This year they’re set to once again play host to some of the most exciting and up-and-coming designers in Europe.
